Imagine a 7-stories high image of your company logo, undulating gently in the soft breeze. It’s a sight guaranteed to take anyone’s breath way.
‘Hot Air Balloon have been proved 5 times more effective than any other advertising media in terms of cost to benefits ratio’ ~ Cameron Balloons Ltd Survey.
The Balloon Campaign exceeds standard advertising and becomes its own special event. How you use this medium is only limited by your imagination!
“Thanks so much for the wonderful moment me and my fiancée had up in the sky. It was a beautiful setting where 2 love birds could endure the beautiful moments close to heaven above.” ~ Dr. Nigel Pong
Promotional Uses of Hot Air Balloon:
- Outdoor events
- Competitions
- Free Public Rides
- Interactive Activities for Public
- Team Building & Workshops
- Family Day, Celebration, Retreat
- Fairs, Festivals and Exhibitions
- Aerial Photography
Balloon Campaign Effectiveness (statistics from a Canadian survey):
Attention
An astonishing 100% respondents in the survey indicated that Hot Air Balloons drew their immediate attention. 66% surveyed, noticed billboards, 58% noticed transit advertising.
Impact
Hot Air Balloons create excitement. 90% would comment on and discuss balloons that they see. 30% would comment on billboards and 22% would comment on transit advertising.
Awareness And Retention
96% could name 3 balloons they had seen. 25% could name three billboards and only 10% could name three transits advertisements.
Involvement
More than 50% of the respondents said they would stop and watch a balloon in flight. 33% will snap a photo. 15% would actually follow it to see where it goes. It is the only form of advertising that has consumer interaction.
Visual Impressions Per Flight
Over an average sized town with a population of 250,000 plus the balloon would be seen by over 50,000 people. Over a major city or event, this would increase dramatically. So what do you want more?
